đź”’ 1. Lack of Authorization
Advertisers must go through a verification process to run ads related to social issues, elections, or politics. If you’re not authorized:
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Your ad will be rejected, even if the content is accurate or non-partisan.
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You need to verify your identity and link the ad to a disclaimer showing who paid for it.
🧾 2. Missing or Improper Disclaimers
Facebook requires a “Paid for by” disclaimer on all political or social issue ads.
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If the disclaimer is missing, unclear, or doesn’t match the verified identity, the ad is rejected.
đź“ś 3. Policy Violations
Even authorized ads can be rejected if they:
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Include misleading content, false claims, or incite hate.
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Violate rules about graphic content, voter suppression, or unsubstantiated claims about elections or public figures.
🌍 4. Targeting Restrictions
Ads must comply with rules based on the country’s laws.
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For example, some countries ban foreign entities from running political ads.
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Ads can be rejected if you’re trying to target a location you’re not authorized to advertise in.
🏷️ 5. Incorrect Categorization
Sometimes, Facebook’s automated system flags ads as political/social issue-related when they’re not—or vice versa.
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If your ad discusses social topics (e.g., climate change, immigration, public health), it might be flagged as needing authorization, even if it’s not explicitly political.
âś… What You Can Do
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Go through the authorization process via Meta Business Manager.
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Add the correct disclaimer.
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Make sure the ad copy and targeting comply with Facebook’s Ad Policies: Meta Ad Policies
